SEO tips for small businesses
Now the problem is not with the ignorance but the problem is that there are plenty of small business SEO services companies who are taking the advantage of this incognizance. I am not saying that all SEO companies are doing the same, there are very good SEO and digital marketing companies who are providing really good Search Engine Services but at the same time there are SEO companies who are actually cheating or misleading their small business clients.
The solution for this is the knowledge and cognizance. Small business owners, entrepreneurs should know the fundamentals of SEO and they have to be very much clear about what the ethical SEO is and what is the unethical SEO. Now this is not a very big deal to understand the basics of search engines, after all they are running a business so if they get an opportunity to learn SEO then they can and they should. Especially after 2013 Panda and Penguin update of Google, this is almost inevitable and If you continue to ignore SEO and its supreme power to grow a business or if your optimizer is doing something blackhat and spammy then you are actually pulling back your own business and at the end of the day you are losing the opportunity to do better and more sales.