How is the
career of a trained SEO and how is the job market in India and what are the
earning opportunities in SEO
SEO or Search
Engine Optimization is an IT skill set and a set of processes or techniques
which enables a website (URL) to come on the first page of Google with a good
ranking when searched for a particular keyword or keyword phrase. Thus SEO
helps businesses to reach to their millions and billions of customers easily
and organically and hence generates more sales and money for that business or the
company.
Search Engine Optimization or SEO is a hunger’s
job. You should join SEO industry if you can see opportunities in all the challenges
and if you have a real fire in your belly to earn good amount of money. Yes, today’s modern SEO is a challenging job which needs proper training, hard work and a continuous willingness to learn new
things whenever get a chance.
Previous Vs.
Current industry requirements on SEO – JOB Market on SEO
1 or 2 years back SEO was a happy-go-lucky
kind of smart IT job or career path where
no particular educational or technical background was required. Things have not
changed much, still now you do not have to be from a technical background to
pursue your career on SEO. You can be from a general degree or diploma
background from various streams like BA,
BSc, BCom, BCA, polytechnic or any
master degree or technical degree
and easily can start your career on SEO
or digital or internet marketing industry. But previously the SEO industry
was more flat and generic where a fresher with a little bit of knowledge on HTML and SEO can join a company as SEO
professional. But now-a-days companies in Kolkata and across India are preferring
to hire properly trained and industry ready SEO professionals.
Today’s SEO is no way similar to the SEO of 2010 or 2011. SEO has evolved a lot
in last few years and there are huge opportunities for new graduates. Today most
of the IT, Media, PR and Mass Com. companies are having their own SEO vertical and hiring huge numbers of properly
trained fresher SEO and experienced SEO professionals.
