Join The Best SEO Training Institute in Kolkata, West Bengal

Benefits That You Can Get By Joining The Best SEO Training Institute in Kolkata

 

About SEO

 

SEO or Search Engine Optimization is basically a set of techniques that is mainly used to enhance the organic online visibility and the traffic of a website by increasing the ranking of the site in the Search Engine Result Pages higher than numerous other sites in response to any related search query. SEO is mainly a combination of science and arts. The science part deals with all the engineering, technicalities and the technology of the sites like as information architecture, the user experience, the data analysis and the HTML. On the other hand, the art is about understanding any business, the behavior of the customers and then influence them by adding value and getting values in return in the forms of business leads, sales conversions and branding.

The scope of job in SEO

 

The online industry has grown up a lot in the recent times and SEO plays a major role in bringing the visitors to any site and therefore, almost all the companies are spending a lot in SEO. This is why, SEO has become a really happening area with numerous types of job opportunities, especially for people trained on SEO from a reputed SEO institute like SEO Training Kolkata.

The Best PHP Training Institute In Kolkata

Best PHP Training Institute in Kolkata to get you a good career on PHP in Kolkata

Are you looking for the best PHP training institute in Kolkata to learn the advanced PHP MySQL technologies? Do you dream to work as a successful web developer with a thorough knowledge of the PHP programming language or do you want to build dynamic websites for your clients as a PHP freelancer? If yes, then this advanced PHP training institute in Kolkata can surely fulfil your dreams.

Online Social Media Optimization Training in Kolkata

Online Social Media Training in Kolkata and India

These days, Social Media works like a strong driving force in this world. This is one of the places where people not only connect to the friends, but with the strangers, brands, public figures across the globe. The Social Media platforms don’t only hold the potential for the personal affects, but also for the companies. The businesses, especially the startups can gain a lot from the Social Media.

The Social Media Optimization procedure makes the customer management and brand recognition really easy and less expensive. But apart from following the other strategies, the startup businesses also need to play the Social Media Optimization strategies carefully to engage the potential clients through the Social Media.

Twitter and Facebook are two biggest Social Media platforms of the present time and both of these need presence from every business. Conversation as well as engagement with the customers and the prospective clients in the social media can really go into the conceivable direction for the startup businesses. It is often noticeable that the off-topic conversations can bring more followers to the Twitter or bring more attention to the Facebook profile.

But the businesses that have necessary resources can include other Social Media sites like Pinterest, Google+, Tumbler and other social networking platforms that are relevant to the regions of the businesses. Using the Social Media for the branding can bring excellent and exceptional results for the startup businesses.

For the startup companies, having a great social media presence is very important to drive the potential clients and investors to the businesses. Running the best social media platforms and engaging the clients through these can be really beneficial for the business, hence not doing it properly can result in losing the focus and driving off the path. But the main focus should be on the businesses. In order to make the things work out properly, it is important for the startups to join a good Social Media Optimization training program.

10 Killer Content Writing Tips and Content Optimization Training in Kolkata

Content Writing Tips and Training in Kolkata

There are only two things in modern SEO. First one is well Optimized Content and the second is the good quality back-links from authority sites (on same niche or industry). In this article we will see how to write search engine optimized and sharable contents which will help in ranking higher on different search engines. We provide optimized content writing training in Kolkata, India.

1.  Quality Content

Writing contents are not important but writing optimized, good quality, well researched, focused and informative contents relevant to your industry with strong Call to Action (CTA) is very important. Remember, here quality matters more that quantity. Write contents on interesting topics related to your niche for your audience which will attract more shares and engagements on social media platforms and will get more quality inbound links from high authority sites naturally. Concentrate on a particular topic per article. Creating content which is well written, informative and able to solve some problems and add more knowledge and values to your audience is very much important. Creating such contents regularly and frequently will surely boost search engine ranking over time. Always check the grammar, spelling and punctuation of your articles before publishing them. Poor grammar and spelling errors can stop you to rank higher on SERP.

Expert SEO trainer in Kolkata

Private SMO coach and SEO Trainer in Kolkata

Hello friends, this is Soumya an expert, private SMO & SEO professional and trainer and coach in Kolkata.

I am into SEO services and other web technologies like PHP and SMO services for last 6+ years and also providing training and coaching to students, freshers as well as many SEO professionals and companies in Kolkata and surroundings. I have been involved as SEO trainer and faculty in many of the renowned SEO training institutes, across India and also taking corporate SEO interviews on behalf of many companies.

I train on Ethical and White Hat SEO including On Page optimization, Off Page optimization, Blogging, Youtube, Web based Video making and SMO.

Why should YOU learn SEO

• SEO is on demand in IT industry ever than before and this demand is bound to increase in near future and will continue to grow.
• SEO pays good salary as a job or you can make good amount of money working from home as an SEO freelancer. The best part is that the income from doing SEO is recurring, stable and dependable for a secured and safe future.
• SEO is an attractive Job position and the professional growth as an SEO executive or as an independent SEO consultant is huge.
• You will be able to start blogging as your profession. Professional bloggers are making huge income each month just doing blogging and SEO. Please do not think that blogging is very easy or you can make money by doing nothing, definitely you have to learn proper and ethical SEO and how to start and maintain your blog for a decent source of income. Additionally you have to have patience, dedication, trust and have to work smart.
• Youtube is another source of stable and recurring income and by this course you will be able to start your own youtube channel. Not only this you will be learning how to make explainer videos and web based videos for your Youtube channel or for other client companies.
• If you are running a small business or if you are an internet entrepreneur or a bootstrap startup company then you must be hiring SEO and SMO professionals or service companies to promote and boost your ranking on social media sites and Google search engine respectively. But do you know that hiring an SEO freelancer or service company without knowing SEO can create troubles for your business? Today SEO has changed hugely and you should learn ethical and white-hat SEO before on boarding any employee or freelancer or any SEO service company.

12 Best Onpage SEO Factors Which Will Surely Boost website Ranking

Best Onpage SEO Techniques for Better Ranking on SERP

Onpage Optimization and Offpage Optimization are two different parts of overall SEO and generally come at two different stages of Search Engine Optimization. Onpage SEO means the optimization techniques we used to do ON our website or ON a webpage which is being optimized. Depending on the technology (CMS or Blog or customized web application) Onpage Optimization should be done when the website is getting built or the articles are getting written and ideally it should be completed before the launching of the site or posting of a new content.

Offpage SEO is done OUTSIDE of the website once it is live on internet or after we publish a new web content (new URL)

There are many ON Page SEO factors which help to increase the rank of a website or a webpage. In this post we will see what and how to do on page SEO ethically to boost the ranking of a site.

1.  Importance of Page Title on SEO

Page Title is the most valuable and important On-Page SEO factor for a website.

The typical length of Page Title is 70 including everything (alphabets, numbers, special characters, spaces etc.).

All pages within a website should have unique Page Titles with the most important targeted keyword/s for or about that page.

One well optimized Page Title should start with the keyword/s instead of mentioning the keywords in the middle or at the end of the Title.

Use modifiers like best, top, advanced, year, list etc. in your Page Title which will help to rank high on Search Engine Result Page (SERP) and to get better CTR (Click Through Rate).

Concentrate on one topic per page. Do not write similar contents on same topic with same or identical targeted keyword/s or keywords phrase/s on multiple pages page title.
Read Moz article on Keyword Cannibalization.

2.  Optimized Meta Description

Meta Descriptions are the second most important on-page SEO factor after Page Title.

Meta Description plays two different roles on overall SEO. First, if properly and naturally optimized then it will help to get better ranking on SERP for specific keyword/s and secondly if it is well written without any grammatical or spelling errors and if it is appealing and sounds credible then it would deliver better CTR to a website.

Write natural Meta Descriptions mentioning the variation of primary keyword/s (for Bots) and describing the overall page topic (for humans) uniquely within 150 characters.

Each page within a website should have unique Meta Descriptions. DO NOT put duplicate Meta Description on multiple pages.
Check Matt Cutts video on best SEO practice for Meta Description

We can check duplicate Page Title, Meta Description and Meta Keywords at Goole Webmaster tool. On webmaster tool site dashboard click on Site Appearance and then on HTML improvements section we can check if we have any long, short or duplicate Meta tags or Page Titles.

Why small and medium sized business owners in India should learn SEO

You have to rely and depend on SEO to grow your new or small business organically in long run

India is a young nation and its business echo system is booming and expanding very fast. More and more businesses are starting up in India and the best part is that the rural India is also playing a major role in the Indian business sphere. In India we have some basic infrastructure problems which are hindering the growth of the small businesses specially who are operating or doing business in the rural India though they have very high potentials.

Now no matter whether you are doing your business in rural or urban India, if you want to do your business or specifically if you want to increase the sales of your products or services then you have to have a strong presence across internet. So a company website for your business is must now-a-days. But only having a website on internet is not going to help you much today in terms of sales, as because today the competition is much higher than ever before. And that is why you need to market your products or services virtually to your targeted online customers or clients. This is where Search Engine Optimization or SEO plays the major role in drawing new customers and retain the old customers of your business organically.

If you are unknown about what is SEO or how it is going to help your business then feel free to contact us and we will be happy to help you in this regard. Simply Search Engine Optimization or SEO is a technique or set of strategies and processes which brings your website at the higher position (on first page good rank) on different search engine (SERP) like Google, Yahoo, Bing, MSN etc.

Most of the Indian youth customers and consumers make their buying decision by searching on Google search engine just as like you. So you can understand, if your business comes on the first page on Google when searched with your business keyword then it is quite natural for you to do more businesses and thus SEO generates more sales and revenue for your business. But on the contrary if your business website is not coming on the first page of Google with a good top position then you are loosing most of the potential buyers of your products or services and thus doing fewer businesses than what you could have done.

There are many good SEO service companies who will give you the ethical and organic ranking by following the actual SEO (Google) guideline but there are numbers of spammy and cheap SEO service providers who can fool you to make some quick money. The most dangerous thing is that SEO starts to show it’s results approximately after 3 months  of it's inception and if it is done unethically and unnaturally then there are huge risks of loosing your footprints on Google and other search engines and it is even more difficult to recover your site from that state. You should be aware of those types of companies. Now you may ask how would you know or identify those spammy and unethical companies. Yes that is a bit difficult for you if you know nothing about SEO and your actual business needs from an SEO service provider. SEO changes or rather improves very frequently so as your business strategies and you must learn SEO on your own for the sake of your business (at least the basics of SEO and the actual guidelines of Google Webmaster).

The basics of SEO are very simple which can be learnt easily and does not require any type of technical expertise. At our SEO training facility in Kolkata we offer Search Engine Optimization training to various small businesses which helps them to grow and do better business in long term.

We follow fully customizable, flexible, adaptable and totally industry designed SEO syllabus for different types of businesses in Kolkata as SEO strategies vary a lot depending on the business and its type. We understand that the business owners and small business marketers are extremely busy with their daily business related jobs and again learning SEO is another time consuming work-load but we would like to assure you that this is going to be worth of your valuable time in long run for your business and company.

The benefits of learning SEO being a business owner, entrepreneur or marketer