Add Your Business to Google Places 2014
Step by step guide to list a business on Google Places (Google Local)
Google Places (formerly
Google Local) is one of the best free services from Google for local
businesses. Adding your business information to Google Places is an important
step towards Local Search Engine Optimization. Google Places has some great
features which enables local business owners to show their important business
details (like Business Name, Address, Phone Number and Website) on 7 pack
Google Local results on Search Engine Result Page (SERP). Listing your business
on Google Places not only helps you to come on Google search but also it shows
your business details on Google Map.
By adding a business to
Google Places you are actually registering or storing your business information
in Google database. Google places allows local business owners to input and
update their business details like business name, address, contact details,
categories, operating hours, payment options, pictures, videos, coupons and
business descriptions.
Google is the biggest search
engine worldwide and more than 65% - 75% internet searchers prefer and trust
Google. And most amazingly above 80% searches are local and over 30% of search
queries contain a city or area name that means mostly people searches something
locally by inputting their city name in their search queries (keywords). 80% of
all searches done on smartphones are for local services or products. So if your
business is not listed on Google Places then do not waste your time and please add
your business to Google Places NOW.
In this article we will see
how to enlist a business to Google Places, step by step.
1. Visit Google Places site
Visit Google Places website
at google.co.in/business/placesforbusiness/.
Once you are on the site, click “Get Started For Free” button. Google will prompt you to log in. I will
recommend you to create a new Google account for Google Places business listing
purpose. Or else you can use your existing Google account to sign in.
After creating your account
or logging in, you will be taken to “Get your business on Google” page. There you
will see an input field and you have to enter your Business Name in that field
and search for it.
After you click on the blue
search button, Google will show you the matching results from Google Places
database. If you find any of the listing matching with your business name,
address and phone number then click on that business. Or if you cannot see
anything matching to your business details then most probably your business is
not listed yet on Google Places. In that case click on the last option “Let me
create my business”.
2. Adding business information to Google Places
After clicking on “Let me
create my business” button you shall see a “Enter your business details” form on
Google Places. This is the form where we enter all our business information and submit.
- Enter the “Business name”:
Enter your business name as
it appears on your website. Do not include any keyword/s or anything except
your registered business name.
- Select the “Country / Region”:
Select your country (Where
you are doing your business) from the drop down.
- Input accurate “Street address”:
Input proper street address
of your business.
- Enter the “City”:
Enter your city where you
are doing the business.
- Input “Postal code” or ZIP code:
Input your postal code or
zip code of the business address.
- Select the “State”:
Select the state of your
business from the dropdown.
Note: Do enter your proper business
Street address, City, Postal code and State as Google will send you a postcard to
this address for business verification.
- Input “Main business phone” number:
Mention a single business
phone number of your business. Make sure the phone number is active and
authentic. Google prefers a landline phone number but if you do not have any
land line number for your business then you can input your mobile number as
well.
- Select “Category”:
Category is the option where
you can classify your business type on Google Places. You may not see or find
the exact business category of yours and in that case you have to find and
select the most appropriate and relevant category from the category suggestions
on Google Places form. Start typing your preferred category and if you find
something matching exactly or mostly with your business type then select that
category. Don’t worry, you can change it and all other details anytime you
want.
- If you have a business where you deliver your products or services to your customers at their locations then select the check-box and after selecting the first check-box you will see another check-box asking for if you also serve your customers at your business address or not. Depending on your business, if you sell something from your store or office, you may or may not select this second check-box.
- The next important field is how far or in which city / cities you want to deliver your services or products. You can select any of the two options provided by Google Places. Either select the “City or ZIP code” radio button or select the second (distance in Km or Mi) option. In the first option you can actually add multiple cities where you want to deliver your product or service. Just write down the name of the city or the ZIP code and add it. You shall get multiple options to add cities where you want to deliver your goods. In the second option you can select the distance in Kilometres or Miles surrounding your business where you can deliver the products or services.
Remember if you are not into
delivering your products or services at your customer’s locations then do not
select the first check-box in the Google Places form.
Then review all the
information you have entered into the form and finally if everything is right
then submit the details. After submitting, Google Places will take you to the
page where you will be asked to verify your business by post card.
3. Business Verification on Google Places
Once you click on the “Verify
by postcard” option you will be asked for the “Optional contact name”. Input
the contact person’s name of your business and Google will send you a post card
with your Google Places Verification Code to your address as mentioned in the
Google Places form.
After that, click “Send postcard”
button and within 1 or 2 weeks (depending on your address it may take more
time) you should receive the Google Places Postcard.
Now after this, you can you
can revisit at Google Places and you will see your unverified (Awaiting code) business listing.
4. Adding more business details on Google Places
Now before receiving the
Google Places postcard you can fill in some additional and important details
about your business on Google Places. Click the “Edit information” button and
you shall see your business details where you can edit the information. Click on
each field which you want to change and save it.
Add your operating Hours,
upload your business pictures (only use your own copyrighted business pictures)
and finally add some Introduction about your business on Google Places form.
After entering all the
details, do check “Complete your business information” section about the
provided information percentage. It is the best if you can touch 100% mark on
this.
5. Final business verification step at Google Places
Finally once you receive the
Google Places postcard with the verification code, visit Google Places and click “Enter code” button.
Once you click “Enter code”
button, you will see that Google Places is asking for the Verification Code
that they sent to your business address. Enter the code as it is mentioned in
the Google Places postcard and submit it. If you enter the correct verification
code then your business will be verified instantly. By any chance if it is not
verified then you can click on “Request another code” button to receive the
verification code once again by post. Now finally, you are all done with your
business listing with Google Places.
So as you are done with
Google Places business listing now you can concentrate on your local Search Engine Optimization which brings you more customers online from Google and
other search engines. We provide complete Local SEO training in Kolkata, India.
And if you want to add your business to Google Places and other major search engines
or if you want to learn Local SEO then you can contact us. We will be more than
happy to work together with you to get you better visibility and more leads online.
SEO Training KolkataHarish Chandra Dutta Road, Panihati, Sodepur,Kolkata, West Bengal 700114098 04 457170
SEO Training KolkataHarish Chandra Dutta Road, Panihati, Sodepur,Kolkata, West Bengal 700114098 04 457170