Online Social Media Optimization Training in Kolkata

Online Social Media Training in Kolkata and India

These days, Social Media works like a strong driving force in this world. This is one of the places where people not only connect to the friends, but with the strangers, brands, public figures across the globe. The Social Media platforms don’t only hold the potential for the personal affects, but also for the companies. The businesses, especially the startups can gain a lot from the Social Media.

The Social Media Optimization procedure makes the customer management and brand recognition really easy and less expensive. But apart from following the other strategies, the startup businesses also need to play the Social Media Optimization strategies carefully to engage the potential clients through the Social Media.

Twitter and Facebook are two biggest Social Media platforms of the present time and both of these need presence from every business. Conversation as well as engagement with the customers and the prospective clients in the social media can really go into the conceivable direction for the startup businesses. It is often noticeable that the off-topic conversations can bring more followers to the Twitter or bring more attention to the Facebook profile.

But the businesses that have necessary resources can include other Social Media sites like Pinterest, Google+, Tumbler and other social networking platforms that are relevant to the regions of the businesses. Using the Social Media for the branding can bring excellent and exceptional results for the startup businesses.

For the startup companies, having a great social media presence is very important to drive the potential clients and investors to the businesses. Running the best social media platforms and engaging the clients through these can be really beneficial for the business, hence not doing it properly can result in losing the focus and driving off the path. But the main focus should be on the businesses. In order to make the things work out properly, it is important for the startups to join a good Social Media Optimization training program.

Small Business SEO Problems and Tips

SEO tips for small businesses

In this digital era when we are talking about SEO, Social Media, Blogging, Micro blogging, Article Marketing, Smart Phones etc. there are numerous businesses and entrepreneurs who do not have the basic ideas on search engine optimization and even it is not overly said that many of the small and local businesses not even heard anything about SEO. They are completely unaware of what SEO is and how it can help them in marketing and sales and it may sound ridiculous and unbelievable but this is true that they are completely ignorant of the importance of SEO for small businesses.

Now the problem is not with the ignorance but the problem is that there are plenty of small business SEO services companies who are taking the advantage of this incognizance. I am not saying that all SEO companies are doing the same, there are very good SEO and digital marketing companies who are providing really good Search Engine Services but at the same time there are SEO companies who are actually cheating or misleading their small business clients.

The solution for this is the knowledge and cognizance. Small business owners, entrepreneurs should know the fundamentals of SEO and they have to be very much clear about what the ethical SEO is and what is the unethical SEO. Now this is not a very big deal to understand the basics of search engines, after all they are running a business so if they get an opportunity to learn SEO then they can and they should. Especially after 2013 Panda and Penguin update of Google, this is almost inevitable and If you continue to ignore SEO and its supreme power to grow a business or if your optimizer is doing something blackhat and spammy then you are actually pulling back your own business and at the end of the day you are losing the opportunity to do better and more sales.

Now if you are running a small business or if you are an entrepreneur then this basic Small Business SEO guide may help you to understand how to start your search engine optimization campaign.

7 Common Technical SEO Issues and Their Solutions

Technical SEO Factors, Problems & Tips, Understand and Know How to Resolve

In our day-to-day SEO training in Kolkata, we used to come across different learners from different educational and professional backgrounds. Some of them are students, some of them are working SEO professionals and some of them are coming from business backgrounds. Again many of our students are from non-technical backgrounds like Bachelor of Science or Commerce or even from Arts with a very limited or almost no knowledge on Search Engine Optimization. Though SEO learning doesn’t require any type of prerequisite skills on any particular technology but it is better if a student knows HTML. But very surprisingly many times we have seen that even working SEO professionals (not everyone) with two + years’ experience, do not know or understand some of the technical issues of SEO which happen very often on a website.

If we do an SEO technical audit then we can easily understand what types of technical problems are arising and on which webpages they are actually happening. There are lots of free SEO technical audit tool in the market which can be used to explore and identify such technical SEO factors.

In this article we will see 7 such SEO technical problems which happen and stay unnoticed and unresolved on websites often.

Please note, to identify, understand and rectify those technical issues of SEO you don’t have to possess some high SEO technical skills even you don’t have to be from an engineering or technical background. These are just some problems which can be solved by any well trained search engine optimizer.

Add Your Business to Google Places 2014

Step by step guide to list a business on Google Places (Google Local)

Google Places (formerly Google Local) is one of the best free services from Google for local businesses. Adding your business information to Google Places is an important step towards Local Search Engine Optimization. Google Places has some great features which enables local business owners to show their important business details (like Business Name, Address, Phone Number and Website) on 7 pack Google Local results on Search Engine Result Page (SERP). Listing your business on Google Places not only helps you to come on Google search but also it shows your business details on Google Map.

By adding a business to Google Places you are actually registering or storing your business information in Google database. Google places allows local business owners to input and update their business details like business name, address, contact details, categories, operating hours, payment options, pictures, videos, coupons and business descriptions.

Google is the biggest search engine worldwide and more than 65% - 75% internet searchers prefer and trust Google. And most amazingly above 80% searches are local and over 30% of search queries contain a city or area name that means mostly people searches something locally by inputting their city name in their search queries (keywords). 80% of all searches done on smartphones are for local services or products. So if your business is not listed on Google Places then do not waste your time and please add your business to Google Places NOW.

In this article we will see how to enlist a business to Google Places, step by step.

1.  Visit Google Places site

Visit Google Places website at google.co.in/business/placesforbusiness/.

Once you are on the site, click “Get Started For Free” button. Google will prompt you to log in. I will recommend you to create a new Google account for Google Places business listing purpose. Or else you can use your existing Google account to sign in.

10 best Local SEO tips for Small Business Optimization and Higher ranking

Local SEO Tips for Local and Small Business

For a business this is very important to come on the first page of Google when searched with their keyword/s. Even more precisely it is better to rank higher on the first page on Search Engine Result Page (SERP). Now there is not much difference in Local SEO and normal SEO but indeed Local SEO has some of the unique things which needs to get done for better results on organic local listing on SERP.

What types of businesses need Local SEO

Restaurants

Local Hotels

Interior Decoration business

Retail Stores

Doctors, Lawyers, Florists

Mostly any types of businesses which get most of their customers locally and have their physical business address should do local optimization.

How to do Local SEO

Complete and Basic-to-Advanced SEO Training Course in Kolkata for Students, Professionals, Businesses and Entrepreneurs

Comprehensive, Advanced and Ethical SEO training course in Kolkata

Search Engine Optimization or SEO is an attractive career path for job seekers as well as for freelancers. Our SEO course in Kolkata is comprehensive, completely ethical and result oriented. This industry designed SEO training enables you to become as a professional Search Engine Optimizer and you will be able to take on and execute any SEO related jobs or projects on your own. Our detailed and step by step SEO training in Kolkata is completely up to date according to the recent Google algorithm updates, concepts and methodologies.

We offer face to face and classroom SEO training in Kolkata to students, professionals, freelancers, bloggers, business owners, entrepreneurs and startup companies.

By taking and completing this Search Engine training any individual will be able to get an SEO job in Search Engine industry in Kolkata and outside at ease, according to their expertise, experience.

This training on SEO in Kolkata enables local or small business owners, marketing professionals and bloggers to drive more traffic, leads and conversions to any type of websites or blogs ethically and steadily.

Read - Why small business owners should learn SEO

Individuals or freelancers who are willing to start working on SEO services as an independent Search Engine Consultant will be benefitted by this SEO training classes and will be able to enhance their existing skills and knowledge on SEO.

This Search Engine Optimization training is completely result driven and all of the project works will be done on live websites (no Demo Projects). All required SEO tools, softwares and materials will be provided to each individual and no additional costs will be charged for any of them.

12 Best Onpage SEO Factors Which Will Surely Boost website Ranking

Best Onpage SEO Techniques for Better Ranking on SERP

Onpage Optimization and Offpage Optimization are two different parts of overall SEO and generally come at two different stages of Search Engine Optimization. Onpage SEO means the optimization techniques we used to do ON our website or ON a webpage which is being optimized. Depending on the technology (CMS or Blog or customized web application) Onpage Optimization should be done when the website is getting built or the articles are getting written and ideally it should be completed before the launching of the site or posting of a new content.

Offpage SEO is done OUTSIDE of the website once it is live on internet or after we publish a new web content (new URL)

There are many ON Page SEO factors which help to increase the rank of a website or a webpage. In this post we will see what and how to do on page SEO ethically to boost the ranking of a site.

1.  Importance of Page Title on SEO

Page Title is the most valuable and important On-Page SEO factor for a website.

The typical length of Page Title is 70 including everything (alphabets, numbers, special characters, spaces etc.).

All pages within a website should have unique Page Titles with the most important targeted keyword/s for or about that page.

One well optimized Page Title should start with the keyword/s instead of mentioning the keywords in the middle or at the end of the Title.

Use modifiers like best, top, advanced, year, list etc. in your Page Title which will help to rank high on Search Engine Result Page (SERP) and to get better CTR (Click Through Rate).

Concentrate on one topic per page. Do not write similar contents on same topic with same or identical targeted keyword/s or keywords phrase/s on multiple pages page title.
Read Moz article on Keyword Cannibalization.

2.  Optimized Meta Description

Meta Descriptions are the second most important on-page SEO factor after Page Title.

Meta Description plays two different roles on overall SEO. First, if properly and naturally optimized then it will help to get better ranking on SERP for specific keyword/s and secondly if it is well written without any grammatical or spelling errors and if it is appealing and sounds credible then it would deliver better CTR to a website.

Write natural Meta Descriptions mentioning the variation of primary keyword/s (for Bots) and describing the overall page topic (for humans) uniquely within 150 characters.

Each page within a website should have unique Meta Descriptions. DO NOT put duplicate Meta Description on multiple pages.
Check Matt Cutts video on best SEO practice for Meta Description

We can check duplicate Page Title, Meta Description and Meta Keywords at Goole Webmaster tool. On webmaster tool site dashboard click on Site Appearance and then on HTML improvements section we can check if we have any long, short or duplicate Meta tags or Page Titles.

Why small and medium sized business owners in India should learn SEO

You have to rely and depend on SEO to grow your new or small business organically in long run

India is a young nation and its business echo system is booming and expanding very fast. More and more businesses are starting up in India and the best part is that the rural India is also playing a major role in the Indian business sphere. In India we have some basic infrastructure problems which are hindering the growth of the small businesses specially who are operating or doing business in the rural India though they have very high potentials.

Now no matter whether you are doing your business in rural or urban India, if you want to do your business or specifically if you want to increase the sales of your products or services then you have to have a strong presence across internet. So a company website for your business is must now-a-days. But only having a website on internet is not going to help you much today in terms of sales, as because today the competition is much higher than ever before. And that is why you need to market your products or services virtually to your targeted online customers or clients. This is where Search Engine Optimization or SEO plays the major role in drawing new customers and retain the old customers of your business organically.

If you are unknown about what is SEO or how it is going to help your business then feel free to contact us and we will be happy to help you in this regard. Simply Search Engine Optimization or SEO is a technique or set of strategies and processes which brings your website at the higher position (on first page good rank) on different search engine (SERP) like Google, Yahoo, Bing, MSN etc.

Most of the Indian youth customers and consumers make their buying decision by searching on Google search engine just as like you. So you can understand, if your business comes on the first page on Google when searched with your business keyword then it is quite natural for you to do more businesses and thus SEO generates more sales and revenue for your business. But on the contrary if your business website is not coming on the first page of Google with a good top position then you are loosing most of the potential buyers of your products or services and thus doing fewer businesses than what you could have done.

There are many good SEO service companies who will give you the ethical and organic ranking by following the actual SEO (Google) guideline but there are numbers of spammy and cheap SEO service providers who can fool you to make some quick money. The most dangerous thing is that SEO starts to show it’s results approximately after 3 months  of it's inception and if it is done unethically and unnaturally then there are huge risks of loosing your footprints on Google and other search engines and it is even more difficult to recover your site from that state. You should be aware of those types of companies. Now you may ask how would you know or identify those spammy and unethical companies. Yes that is a bit difficult for you if you know nothing about SEO and your actual business needs from an SEO service provider. SEO changes or rather improves very frequently so as your business strategies and you must learn SEO on your own for the sake of your business (at least the basics of SEO and the actual guidelines of Google Webmaster).

The basics of SEO are very simple which can be learnt easily and does not require any type of technical expertise. At our SEO training facility in Kolkata we offer Search Engine Optimization training to various small businesses which helps them to grow and do better business in long term.

We follow fully customizable, flexible, adaptable and totally industry designed SEO syllabus for different types of businesses in Kolkata as SEO strategies vary a lot depending on the business and its type. We understand that the business owners and small business marketers are extremely busy with their daily business related jobs and again learning SEO is another time consuming work-load but we would like to assure you that this is going to be worth of your valuable time in long run for your business and company.

The benefits of learning SEO being a business owner, entrepreneur or marketer