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Monday, 28 April 2014

10 Killer Content Writing Tips and Content Optimization Training in Kolkata

Content Writing Tips and Training in Kolkata

There are only two things in modern SEO. First one is well Optimized Content and the second is the good quality back-links from authority sites (on same niche or industry). In this article we will see how to write search engine optimized and sharable contents which will help in ranking higher on different search engines. We provide optimized content writing training in Kolkata, India.

1.  Quality Content

Writing contents are not important but writing optimized, good quality, well researched, focused and informative contents relevant to your industry with strong Call to Action (CTA) is very important. Remember, here quality matters more that quantity. Write contents on interesting topics related to your niche for your audience which will attract more shares and engagements on social media platforms and will get more quality inbound links from high authority sites naturally. Concentrate on a particular topic per article. Creating content which is well written, informative and able to solve some problems and add more knowledge and values to your audience is very much important. Creating such contents regularly and frequently will surely boost search engine ranking over time. Always check the grammar, spelling and punctuation of your articles before publishing them. Poor grammar and spelling errors can stop you to rank higher on SERP.

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2.  Content Length

Though there is no hard and fast rule for content length but it is always better to write long contents with minimum 500 words for better indexing by search engines, though generally 1000+ words articles rank higher on SERP. You can opt for two strategies, either you write a really long and descriptive article with more than 1000 words or you can split that long article into 2 or 3 different small articles with a minimum length of 500 words. By doing so, you can actually target more separate keywords on Page Title, Meta Description and H1 of those small articles. Do remember to write an article with a minimum 500 words count.

3.  Stay on the Niche

If you are writing for your business or if you want to be a blogger, always do stick to your niche or industry. Adding some personality in your writing is not a bad idea and this actually attracts more people to come and read your blog more frequently and also helps in creating more engagements. Only remember to be focused on the industry you represent (as a business or a blogger). Do not float into topics which are no-way related to your niche and writing such contents frequently, may hamper your brand identity and overall ranking gradually.

4.  Research well on the content topic

After deciding a topic you want to write, the next thing you should do is a thorough research on that topic. Consult the Wikipedia, reputed blogs and article directories to have a clear understanding on what are the points you want to elaborate in your content. If required, you can even talk to other bloggers, writers, innovators, business leaders, entrepreneurs or journalists to collect more information on it. Always try to deliver something new in your content which your readers have not heard or learnt in the past.

5.  Art of Keyword Analysis

Keyword analysis is one of the most important aspects for an optimized content. There are couple of good keyword analysis tool in the market but the best one is obviously the Google Adwords Keyword Planner tool. But before using any SEO tool you should always analyse keywords manually by visiting different article pages and webpages on the same topic. Better if you can maintain an excel sheet to jot down the valuable keywords you are getting from your competitor blogs or websites. After that you can use Google Key Planner tool to refine the most valuable keywords in-terms of Search Volume and Search Competition.

6.  Learn On-Page Optimization

If you know how to do the onpage optimization then you are surely going to win the search and ranking race. Writing a compelling Page Title and Headings for your content can attract more readers from different social media sites and social bookmarking sites which further ensure more engagements, social signals and better ranking. Do not write generic and boring Page Titles which simply describes what the article /page is all about. Always mention your main keywords in your Page Title, Meta Description, Headers (H1….H6) which helps search engines to crawl and index better and quicker.  Inner-linking of different pages of your blog or website can boost the ranking and user engagements. It even helps to minimize the bounce rate of your site which naturally gives you a higher ranking gradually. Always use paragraphs and points to craft your content. Well structured, properly tagged content is very important for better ranking on Google and other search engines.

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7.  Ideal Keyword Density

Keyword Density plays a major role in content optimization. Make sure that you are not crossing 5% keyword density, though it depends on various things. We generally write contents with 2% to 5% of keyword density. Depending on the niche of your article, competition on the niche, business demographic, article length etc. keyword density may vary. Do not include keywords for search Engines rather write your article for your readers and include keywords naturally and distribute them evenly throughout your content so the article looks more natural and readable.

8.  Don’t stuff keywords

Stuffing of keywords means placing number of keywords in an article or a webpage or a portion of a webpage for better search engine ranking. But it actually does more harm than good. Stuffing keywords makes the content unreadable, somewhat meaningless & fragmented and search engines hate this type of contents. Spammers and unethical optimizers used to use keyword stuffing as a back/grey hat SEO technique to outsmart search engines but search crawlers and specially Google has become more intelligent than ever and can catch those types of spammy SEO practices easily and penalizes them severely.

9.  Select and optimize images

A picture is worth 1000 words. Surely, but the picture should be relevant to the topic. Selecting an image for an article can be a real job for most of us. Finding and using an attractive, eye-catchy image which describes the content prominently will attract more readers. Always write descriptive name (include keywords) for an image, mention keywords in the alt tag and also include proper image Title for better image optimization and ranking.

10.  Original Content

Always write your own content. You can take the idea, data from other blogs but do not just copy and paste it in your article. Rather write your content in your own style. If you just copied your article from another blog then Google and other search engines are smart enough to mark your content as duplicate and de-rank (even may penalize) you on SERP. Though you can always copy a small part of an article from another high authority blog or website as a quotation to support your content but do remember to use quotation (“) marks and always give a proper credit to the original author of that article.

Now if you are thinking of taking content writing seriously and starting your career on content writing or copy writing and if you want to learn how to write well optimized contents on your own then you can always contact us. We provide professional content writing training in Kolkata, India. Along with content writing we also offers training on SEO and SMO in Kolkata. We only follow and teach ethical SEO. At the same time we educate you on what is black hat SEO as well, so that you know clearly what you should do and what you should not do for ranking on SERP (Search Engine Result Page).

SEO Training KolkataHarish Chandra Dutta Road, Panihati, Sodepur,Kolkata, West Bengal 700114098 04 457170