Online Social Media Optimization Training in Kolkata

Online Social Media Training in Kolkata and India

These days, Social Media works like a strong driving force in this world. This is one of the places where people not only connect to the friends, but with the strangers, brands, public figures across the globe. The Social Media platforms don’t only hold the potential for the personal affects, but also for the companies. The businesses, especially the startups can gain a lot from the Social Media.

The Social Media Optimization procedure makes the customer management and brand recognition really easy and less expensive. But apart from following the other strategies, the startup businesses also need to play the Social Media Optimization strategies carefully to engage the potential clients through the Social Media.

Twitter and Facebook are two biggest Social Media platforms of the present time and both of these need presence from every business. Conversation as well as engagement with the customers and the prospective clients in the social media can really go into the conceivable direction for the startup businesses. It is often noticeable that the off-topic conversations can bring more followers to the Twitter or bring more attention to the Facebook profile.

But the businesses that have necessary resources can include other Social Media sites like Pinterest, Google+, Tumbler and other social networking platforms that are relevant to the regions of the businesses. Using the Social Media for the branding can bring excellent and exceptional results for the startup businesses.

For the startup companies, having a great social media presence is very important to drive the potential clients and investors to the businesses. Running the best social media platforms and engaging the clients through these can be really beneficial for the business, hence not doing it properly can result in losing the focus and driving off the path. But the main focus should be on the businesses. In order to make the things work out properly, it is important for the startups to join a good Social Media Optimization training program.

Small Business SEO Problems and Tips

SEO tips for small businesses

In this digital era when we are talking about SEO, Social Media, Blogging, Micro blogging, Article Marketing, Smart Phones etc. there are numerous businesses and entrepreneurs who do not have the basic ideas on search engine optimization and even it is not overly said that many of the small and local businesses not even heard anything about SEO. They are completely unaware of what SEO is and how it can help them in marketing and sales and it may sound ridiculous and unbelievable but this is true that they are completely ignorant of the importance of SEO for small businesses.

Now the problem is not with the ignorance but the problem is that there are plenty of small business SEO services companies who are taking the advantage of this incognizance. I am not saying that all SEO companies are doing the same, there are very good SEO and digital marketing companies who are providing really good Search Engine Services but at the same time there are SEO companies who are actually cheating or misleading their small business clients.

The solution for this is the knowledge and cognizance. Small business owners, entrepreneurs should know the fundamentals of SEO and they have to be very much clear about what the ethical SEO is and what is the unethical SEO. Now this is not a very big deal to understand the basics of search engines, after all they are running a business so if they get an opportunity to learn SEO then they can and they should. Especially after 2013 Panda and Penguin update of Google, this is almost inevitable and If you continue to ignore SEO and its supreme power to grow a business or if your optimizer is doing something blackhat and spammy then you are actually pulling back your own business and at the end of the day you are losing the opportunity to do better and more sales.

Now if you are running a small business or if you are an entrepreneur then this basic Small Business SEO guide may help you to understand how to start your search engine optimization campaign.

10 Killer Content Writing Tips and Content Optimization Training in Kolkata

Content Writing Tips and Training in Kolkata

There are only two things in modern SEO. First one is well Optimized Content and the second is the good quality back-links from authority sites (on same niche or industry). In this article we will see how to write search engine optimized and sharable contents which will help in ranking higher on different search engines. We provide optimized content writing training in Kolkata, India.

1.  Quality Content

Writing contents are not important but writing optimized, good quality, well researched, focused and informative contents relevant to your industry with strong Call to Action (CTA) is very important. Remember, here quality matters more that quantity. Write contents on interesting topics related to your niche for your audience which will attract more shares and engagements on social media platforms and will get more quality inbound links from high authority sites naturally. Concentrate on a particular topic per article. Creating content which is well written, informative and able to solve some problems and add more knowledge and values to your audience is very much important. Creating such contents regularly and frequently will surely boost search engine ranking over time. Always check the grammar, spelling and punctuation of your articles before publishing them. Poor grammar and spelling errors can stop you to rank higher on SERP.

Complete and Basic-to-Advanced SEO Training Course in Kolkata for Students, Professionals, Businesses and Entrepreneurs

Comprehensive, Advanced and Ethical SEO training course in Kolkata

Search Engine Optimization or SEO is an attractive career path for job seekers as well as for freelancers. Our SEO course in Kolkata is comprehensive, completely ethical and result oriented. This industry designed SEO training enables you to become as a professional Search Engine Optimizer and you will be able to take on and execute any SEO related jobs or projects on your own. Our detailed and step by step SEO training in Kolkata is completely up to date according to the recent Google algorithm updates, concepts and methodologies.

We offer face to face and classroom SEO training in Kolkata to students, professionals, freelancers, bloggers, business owners, entrepreneurs and startup companies.

By taking and completing this Search Engine training any individual will be able to get an SEO job in Search Engine industry in Kolkata and outside at ease, according to their expertise, experience.

This training on SEO in Kolkata enables local or small business owners, marketing professionals and bloggers to drive more traffic, leads and conversions to any type of websites or blogs ethically and steadily.

Read - Why small business owners should learn SEO

Individuals or freelancers who are willing to start working on SEO services as an independent Search Engine Consultant will be benefitted by this SEO training classes and will be able to enhance their existing skills and knowledge on SEO.

This Search Engine Optimization training is completely result driven and all of the project works will be done on live websites (no Demo Projects). All required SEO tools, softwares and materials will be provided to each individual and no additional costs will be charged for any of them.

Expert SEO trainer in Kolkata

Private SMO coach and SEO Trainer in Kolkata

Hello friends, this is Soumya an expert, private SMO & SEO professional and trainer and coach in Kolkata.

I am into SEO services and other web technologies like PHP and SMO services for last 6+ years and also providing training and coaching to students, freshers as well as many SEO professionals and companies in Kolkata and surroundings. I have been involved as SEO trainer and faculty in many of the renowned SEO training institutes, across India and also taking corporate SEO interviews on behalf of many companies.

I train on Ethical and White Hat SEO including On Page optimization, Off Page optimization, Blogging, Youtube, Web based Video making and SMO.

Why should YOU learn SEO

• SEO is on demand in IT industry ever than before and this demand is bound to increase in near future and will continue to grow.
• SEO pays good salary as a job or you can make good amount of money working from home as an SEO freelancer. The best part is that the income from doing SEO is recurring, stable and dependable for a secured and safe future.
• SEO is an attractive Job position and the professional growth as an SEO executive or as an independent SEO consultant is huge.
• You will be able to start blogging as your profession. Professional bloggers are making huge income each month just doing blogging and SEO. Please do not think that blogging is very easy or you can make money by doing nothing, definitely you have to learn proper and ethical SEO and how to start and maintain your blog for a decent source of income. Additionally you have to have patience, dedication, trust and have to work smart.
• Youtube is another source of stable and recurring income and by this course you will be able to start your own youtube channel. Not only this you will be learning how to make explainer videos and web based videos for your Youtube channel or for other client companies.
• If you are running a small business or if you are an internet entrepreneur or a bootstrap startup company then you must be hiring SEO and SMO professionals or service companies to promote and boost your ranking on social media sites and Google search engine respectively. But do you know that hiring an SEO freelancer or service company without knowing SEO can create troubles for your business? Today SEO has changed hugely and you should learn ethical and white-hat SEO before on boarding any employee or freelancer or any SEO service company.

Why small and medium sized business owners in India should learn SEO

You have to rely and depend on SEO to grow your new or small business organically in long run

India is a young nation and its business echo system is booming and expanding very fast. More and more businesses are starting up in India and the best part is that the rural India is also playing a major role in the Indian business sphere. In India we have some basic infrastructure problems which are hindering the growth of the small businesses specially who are operating or doing business in the rural India though they have very high potentials.

Now no matter whether you are doing your business in rural or urban India, if you want to do your business or specifically if you want to increase the sales of your products or services then you have to have a strong presence across internet. So a company website for your business is must now-a-days. But only having a website on internet is not going to help you much today in terms of sales, as because today the competition is much higher than ever before. And that is why you need to market your products or services virtually to your targeted online customers or clients. This is where Search Engine Optimization or SEO plays the major role in drawing new customers and retain the old customers of your business organically.

If you are unknown about what is SEO or how it is going to help your business then feel free to contact us and we will be happy to help you in this regard. Simply Search Engine Optimization or SEO is a technique or set of strategies and processes which brings your website at the higher position (on first page good rank) on different search engine (SERP) like Google, Yahoo, Bing, MSN etc.

Most of the Indian youth customers and consumers make their buying decision by searching on Google search engine just as like you. So you can understand, if your business comes on the first page on Google when searched with your business keyword then it is quite natural for you to do more businesses and thus SEO generates more sales and revenue for your business. But on the contrary if your business website is not coming on the first page of Google with a good top position then you are loosing most of the potential buyers of your products or services and thus doing fewer businesses than what you could have done.

There are many good SEO service companies who will give you the ethical and organic ranking by following the actual SEO (Google) guideline but there are numbers of spammy and cheap SEO service providers who can fool you to make some quick money. The most dangerous thing is that SEO starts to show it’s results approximately after 3 months  of it's inception and if it is done unethically and unnaturally then there are huge risks of loosing your footprints on Google and other search engines and it is even more difficult to recover your site from that state. You should be aware of those types of companies. Now you may ask how would you know or identify those spammy and unethical companies. Yes that is a bit difficult for you if you know nothing about SEO and your actual business needs from an SEO service provider. SEO changes or rather improves very frequently so as your business strategies and you must learn SEO on your own for the sake of your business (at least the basics of SEO and the actual guidelines of Google Webmaster).

The basics of SEO are very simple which can be learnt easily and does not require any type of technical expertise. At our SEO training facility in Kolkata we offer Search Engine Optimization training to various small businesses which helps them to grow and do better business in long term.

We follow fully customizable, flexible, adaptable and totally industry designed SEO syllabus for different types of businesses in Kolkata as SEO strategies vary a lot depending on the business and its type. We understand that the business owners and small business marketers are extremely busy with their daily business related jobs and again learning SEO is another time consuming work-load but we would like to assure you that this is going to be worth of your valuable time in long run for your business and company.

The benefits of learning SEO being a business owner, entrepreneur or marketer

Video making and marketing training in Kolkata and Howrah

Video marketing training in Kolkata – how to make money doing video creation and video marketing in Kolkata and Howrah

In the year of 2013 on SEO industry we have seen huge changes on different algorithms, techniques, concepts etc. Among them video marketing is one of the most valuable upcoming trend. Videos are more appealing than a picture and even more attractive than simple text articles. Videos help getting good quality back-links for SEO, videos make the brand identity and awareness about a product or service. Previously mostly big companies used to use videos to attract more and more customers and to market their products to a vast number of people because video marketing was one of the most costly and niche marketing or campaigning type. But since last few years it is becoming more and more popular and affordable to the medium and small sized companies, brands or start-up entrepreneurs.

There are couple of different types of videos. Like –

• Product or Service demonstration or  explainer videos.
• Customer feedback Videos.
• Press Release videos.
• How To or Do It Yourself (DIY) videos.
• Online Training videos (Webinar).
• Marketing videos.
• Event or Seminar videos and many others.

There are different types of services associated with web video industry.

• Web Video making or creation services.
• Web Videos for SEO.
• Web Video marketing services.

As a freelancer or part timer you can earn huge money by doing any of these video services.

SEO Jobs, Career growth and earning opportunities in Kolkata and India

How is the career of a trained SEO and how is the job market in India and what are the earning opportunities in SEO

SEO or Search Engine Optimization is an IT skill set and a set of processes or techniques which enables a website (URL) to come on the first page of Google with a good ranking when searched for a particular keyword or keyword phrase. Thus SEO helps businesses to reach to their millions and billions of customers easily and organically and hence generates more sales and money for that business or the company.

Search Engine Optimization or SEO is a hunger’s job. You should join SEO industry if you can see opportunities in all the challenges and if you have a real fire in your belly to earn good amount of money. Yes, today’s modern SEO is a challenging job which needs proper training, hard work and a continuous willingness to learn new things whenever get a chance.

Previous Vs. Current industry requirements on SEO – JOB Market on SEO

1 or 2 years back SEO was a happy-go-lucky kind of smart IT job or career path where no particular educational or technical background was required. Things have not changed much, still now you do not have to be from a technical background to pursue your career on SEO. You can be from a general degree or diploma background from various streams like BA, BSc, BCom, BCA, polytechnic or any master degree or technical degree and easily can start your career on SEO or digital or internet marketing industry. But previously the SEO industry was more flat and generic where a fresher with a little bit of knowledge on HTML and SEO can join a company as SEO professional. But now-a-days companies in Kolkata and across India are preferring to hire properly trained and industry ready SEO professionals. Today’s SEO is no way similar to the SEO of 2010 or 2011. SEO has evolved a lot in last few years and there are huge opportunities for new graduates. Today most of the IT, Media, PR and Mass Com. companies are having their own SEO vertical and hiring huge numbers of properly trained fresher SEO and experienced SEO professionals.

Advanced SMO training in Kolkata, learn complete Social Media Optimization in Kolkata, Howrah

Social Media Optimization or SMO training in Kolkata and Howrah - Learn complete and advanced SMO

The SocialMedia Optimization or SMO term was first introduced by Rohit Bhargava in the year of 2006 when it was just in it’s nascent stage. The concept and activities on social media has changed dramatically over last few years. Today almost all big, medium and small companies and individuals (SMO Pros) are targeting different social medias to bring more valuable customers or consumers to their own or client’s website to get more conversions on their product or service. Social medias are now a kind of online tool to brand your business or personality or online identity.

Almost all of us know and use Facebook, Twitter or Google Plus but very few of us know that we can use these free platforms to drive huge traffic or users to a website as well and we can utilize these networking sites to brand a business very uniquely to a vast user population.

The Job Market for a trained SMO in Kolkata and India

In India Social Media Optimization is at it’s beginning stage and now it is growing very very fast and more and more reputed companies are leaning towards hiring professional Social Media Optimizers left and right. Being a part of total Digital Marketing, SMO has tremendous positive future in India and across the globe. The job market in Kolkata for properly trained Social Media Optimizers is very bright and future safe. The best thing is that SMO by definition does not require any prerequisite technical know-how-to skills or any particular educational background. Any bachelor or diploma degree holder or master degree holder can learn SMO in kolkata and start their professional career as a pro SMO in various IT or SEO, Media and PR companies across the country.

In our Social Media Optimization training class in Kolkata we follow and teach the industry designed SMO course structure which will enable you to get a good and attractive job in the industry or even you can start working as an independent Social Media professional or consultant. Opportunities for good career and earning are basically endless. Only as a professional SMO you have to be positive and outspoken in nature.

Brief about our advanced SMO training structure in Kolkata –

§  Concept of Social Signals and Social Proof and how it can be amplified over entire internet organically and socially.