SEO Training Kolkata: Complete and Basic-to-Advanced SEO Training Course in Kolkata for Students, Professionals, Businesses and Entrepreneurs

Comprehensive, Advanced and Ethical SEO training course in Kolkata

Search Engine Optimization or SEO is an attractive career path for job seekers as well as for freelancers. Our SEO course in Kolkata is comprehensive, completely ethical and result oriented. This industry designed SEO training enables you to become as a professional Search Engine Optimizer and you will be able to take on and execute any SEO related jobs or projects on your own. Our detailed and step by step SEO training in Kolkata is completely up to date according to the recent Google algorithm updates, concepts and methodologies.

We offer face to face and classroom SEO training in Kolkata to students, professionals, freelancers, bloggers, business owners, entrepreneurs and startup companies.

By taking and completing this Search Engine training any individual will be able to get an SEO job in Search Engine industry in Kolkata and outside at ease, according to their expertise, experience.

This training on SEO in Kolkata enables local or small business owners, marketing professionals and bloggers to drive more traffic, leads and conversions to any type of websites or blogs ethically and steadily.

Read - Why small business owners should learn SEO

Individuals or freelancers who are willing to start working on SEO services as an independent Search Engine Consultant will be benefitted by this SEO training classes and will be able to enhance their existing skills and knowledge on SEO.

This Search Engine Optimization training is completely result driven and all of the project works will be done on live websites (no Demo Projects). All required SEO tools, softwares and materials will be provided to each individual and no additional costs will be charged for any of them.

Basic Search Engine and Optimization concepts

What is Search Engine?
How Search Engines work?
What is SEO or Search Engine Optimization?
SEO fundamentals.
What is White Hat or Ethical SEO?
What is Black/Grey Hat or Unethical SEO?
What is Onsite or On Page SEO?
What is Offsite or Off Page SEO?
What is link?
Different types of links.
What is SERP (Search Engine Result Page)?
What is Organic Search?
What is Google Adwords or Paid Advertisements on Google SERP?
What is Google Local or Places?
What is PR (Page Rank)?

Basic HTML understanding and working

What is HTML (Hyper Text Markup Language)?
How to write HTML?
Different HTML elements, tags and attributes.
Understanding valid and invalid HTML structure.
What are semantic and structural issues in HTML sites?
How to validate and rectify the Markup of a website using W3C?
What is good site layout and what is bad site layout?
What is Header?
What is footer?
What is Site Navigation?
How to design and develop a website using HTML?
What is Mobile friendly or Responsive Website?

Key-word analysis and competition research

What is Keyword?
What is Long-tail Keyword?
What are Local and Global Keywords?
How to plan and execute Manual Competition Analysis?
How to do Competition Analysis using Google Adwords KeyPlanner Tool?
Other online resources / SEO tools / websites to do competition and Keyword analysis.
What is local Search?
What is Global Search?
What is Search Volume?
What is Competition Level?
What is Impression?
What is CTR (Click Through Rate)?
How to create and maintain Excel sheets for Competition and Keyword Analysis?

Complete On-Page SEO Best Practices

Page Title Optimization and importance on ranking.
Meta Description Optimization for ranking and better CTR.
Meta Keywords Optimization.
H1 (Header) Optimization and importance on ranking.
H2, H3, H4, H5, H6 Optimization best practices.
Different File Optimization techniques.
Image file name Optimization.
Image Alt Optimization best Practices.
Anchor or Hyperlink Optimization.
Image Title and Anchor Title Optimization.
Static URL Formatting for SEO - best practices.
Dynamic URL Rewriting and Formatting.
What is .HTACCESS?
.HTACCESS file creation.
Rewriting different rules on .HTACCESS for Search Engine friendly URL.
Content or Article Optimization.
Mentioning Keywords naturally in webpage contents.
Keyword Density measuring and optimization.
Using HTML strong (Bold) and em (Italic) tags to highlight and optimize Keywords.
What is Inner Linking of Pages?
Benefits of Inner Linking and concept of Dead Pages.
How to do Inner Linking between multiple pages within a website for better SEO and user experience (Lower Bounce Rate)?
What is Rich Snippet Markup?
What is Schema?
Detail understanding of Rich Snippet Schema.
How to Implement Schema for better CTR?
How to Optimize a Static Website?
How to Optimize one Dynamic Website?
Basic Understanding of dynamic programing variables.
Understanding of CMS (Content Management System).
Complete On Page SEO Project.

Read - How to do On Page SEO

SEO classes for students and professionals in Kolkata

Bing & Google Webmaster Tool

What is Google Webmaster Tool?
How to add and verify a website to Google Webmaster Tool?
How to use Webmaster Tool?
What are the data we get from Webmaster Tool?
Complete and detailed understanding of Google Webmaster.
What is Bing Webmaster?
How to integrate and use Bing Webmaster Tool?

Google Analytics Tool

What is Google Analytics?
What is Google Analytics Tracking Code?
How to tag or implement Google Analytics with a website?
How to monitor and maintain Google Analytics?
What are the important data on Google Analytics?
Understanding Organic, Referral, Social and Direct traffic.
Mastering on Analytics analysis and data mining.

Blogger and Blogging

What is Blog?
General Blog Structure.
How to create a blog?
What are Blog Pages and Blog Posts?
How to create different Blog Pages?
How to write Blog Posts?
How to optimize Blog Posts and Pages?
How to optimize and maintain a blog?
How to add a blog to Google Webmaster and Analytics?

Off Page Optimization Best Practices

Detail understanding of OffPage Optimization.
What is link building?
Types of Link Building.
Ethical and Unethical ways to build links.
Why we should only do ethical link building?
How to write a HTML Hyperlink?
What is anchor text?
What is Inbound and Outbound Links?
Importance of Outbound Links on SEO.
What are Nofollow and what are Dofollow links?
How to analyse Competitor Link Profiles?
Using different online SEO Tools like Open Site Explorer for inbound link analysis.
What are directories?
What is Directory Category?
What is DMOZ?
How to efficiently and easily find a desired category within a Web Directory?
How to add websites to DMOZ?
How to list a website to a directory?
What are Local Directory and Business Directory?
How to list a business/website into a local and business directory?
What is Citation and NAP?
How to build Citation with consistent NAP?
What is Social bookmarking?
How to use Social Bookmarking Sites efficiently and ethically for SEO?
How to use Stumbleupon, Delicious, Digg, Reddit etc.?
How to optimize and submit articles to different Article Submission Sites?
What is content Plagiarism?
What is Content Spinner and techniques to use them properly to remove or mitigate Content Plagiarism issues?
What is PR (Press Release)?
How to ethically use Press Releases for SEO?
What are the Infographics, Podcasts and Business Presentation?
How to use Slideshare, Docstoc etc. for SEO?
What is Web 2.0?
How to use Web 2.0 sites for ethical Search Engine Optimization?
How to use question answer sites like Quora or yahoo answers and forums for building ethical back links?
How to use free classified sites for back link building?
How to do inbound link cleaning?

Read - How to do Off Page SEO

Youtube and Videos for SEO

How to create a video?
How to create a Business Presentation and Introductory or Explainer Videos?
How to use Youtube for better SEO?
How to use video sharing sites like Vimeo, Daily Motion, Meta Cafe etc.?

SEO related files and creation

What is Sitemap?
How to create Sitemap.xml and sitemap.html files?
What is RSS.xml and how to use them?
What is Robots.txt and importance of Robots.txt file on SEO?
How to write and use Robots.txt file for better Search Engine Crawling?
What is Google Disavow?
How to create Google Disavow.txt file and how to use them through Google Webmaster Tool?

Website/content structural errors and other SEO issues

Different types of error pages. Like 404, 403 etc.
How to resolve Page Not Found (404) errors?
What is Temporary Redirections and what is Permanent Redirections?
How to efficiently use 301 Redirects for better SEO?
What is Canonicalization and how to resolve it?
What is Cannibalization issue, how to find and rectify them?

Website SEO Audit

What is SEO Site Audit?
How to do Onpage Audit of a website?
Off Page SEO audit methodologies.
How to create reports on SEO Site Audits and regular updates?

Who can take our SEO training?

Students and Fresher from Kolkata and outside who are willing to build their career on Search Engines.
SMO or SEO professionals in Kolkata willing to upgrade their skills for better and complete understanding on Search Engines.
Small or local business owners in Kolkata and surrounding who are looking for promotion of their business on internet.
Digital Marketing or Search Engine Marketing professionals, Webmasters or Website Owners and Bloggers wanting more targeted traffic to their or client’s websites.
Media and PR (Public Relationship) professionals.
Social Media enthusiasts and professionals who want to make their career into Search Engine or Digital Marketing.
Article writers who are interested to enhance their existing concepts, skills and over all exposure on Search Engine Optimization.
Freelancers who want to work on SEO services and Blogging.

Now if you are thinking to pursue your career on Search Engines or if you are a business owner or a marketing professional willing to learn SEO in Kolkata then do not waste your time in searching. You won’t find a comprehensive, basic-to-advanced SEO course and training, like this in Kolkata. This is guaranteed.

SEO Training KolkataHarish Chandra Dutta Road, Panihati, Sodepur,Kolkata, West Bengal 700114098 04 457170

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Wednesday, 12 March 2014

Complete and Basic-to-Advanced SEO Training Course in Kolkata for Students, Professionals, Businesses and Entrepreneurs