7 Common Technical SEO Issues and Their Solutions

Technical SEO Factors, Problems & Tips, Understand and Know How to Resolve

In our day-to-day SEO training in Kolkata, we used to come across different learners from different educational and professional backgrounds. Some of them are students, some of them are working SEO professionals and some of them are coming from business backgrounds. Again many of our students are from non-technical backgrounds like Bachelor of Science or Commerce or even from Arts with a very limited or almost no knowledge on Search Engine Optimization. Though SEO learning doesn’t require any type of prerequisite skills on any particular technology but it is better if a student knows HTML. But very surprisingly many times we have seen that even working SEO professionals (not everyone) with two + years’ experience, do not know or understand some of the technical issues of SEO which happen very often on a website.

If we do an SEO technical audit then we can easily understand what types of technical problems are arising and on which webpages they are actually happening. There are lots of free SEO technical audit tool in the market which can be used to explore and identify such technical SEO factors.

In this article we will see 7 such SEO technical problems which happen and stay unnoticed and unresolved on websites often.

Please note, to identify, understand and rectify those technical issues of SEO you don’t have to possess some high SEO technical skills even you don’t have to be from an engineering or technical background. These are just some problems which can be solved by any well trained search engine optimizer.

10 best Local SEO tips for Small Business Optimization and Higher ranking

Local SEO Tips for Local and Small Business

For a business this is very important to come on the first page of Google when searched with their keyword/s. Even more precisely it is better to rank higher on the first page on Search Engine Result Page (SERP). Now there is not much difference in Local SEO and normal SEO but indeed Local SEO has some of the unique things which needs to get done for better results on organic local listing on SERP.

What types of businesses need Local SEO

Restaurants

Local Hotels

Interior Decoration business

Retail Stores

Doctors, Lawyers, Florists

Mostly any types of businesses which get most of their customers locally and have their physical business address should do local optimization.

How to do Local SEO

Complete and Basic-to-Advanced SEO Training Course in Kolkata for Students, Professionals, Businesses and Entrepreneurs

Comprehensive, Advanced and Ethical SEO training course in Kolkata

Search Engine Optimization or SEO is an attractive career path for job seekers as well as for freelancers. Our SEO course in Kolkata is comprehensive, completely ethical and result oriented. This industry designed SEO training enables you to become as a professional Search Engine Optimizer and you will be able to take on and execute any SEO related jobs or projects on your own. Our detailed and step by step SEO training in Kolkata is completely up to date according to the recent Google algorithm updates, concepts and methodologies.

We offer face to face and classroom SEO training in Kolkata to students, professionals, freelancers, bloggers, business owners, entrepreneurs and startup companies.

By taking and completing this Search Engine training any individual will be able to get an SEO job in Search Engine industry in Kolkata and outside at ease, according to their expertise, experience.

This training on SEO in Kolkata enables local or small business owners, marketing professionals and bloggers to drive more traffic, leads and conversions to any type of websites or blogs ethically and steadily.

Read - Why small business owners should learn SEO

Individuals or freelancers who are willing to start working on SEO services as an independent Search Engine Consultant will be benefitted by this SEO training classes and will be able to enhance their existing skills and knowledge on SEO.

This Search Engine Optimization training is completely result driven and all of the project works will be done on live websites (no Demo Projects). All required SEO tools, softwares and materials will be provided to each individual and no additional costs will be charged for any of them.

Expert SEO trainer in Kolkata

Private SMO coach and SEO Trainer in Kolkata

Hello friends, this is Soumya an expert, private SMO & SEO professional and trainer and coach in Kolkata.

I am into SEO services and other web technologies like PHP and SMO services for last 6+ years and also providing training and coaching to students, freshers as well as many SEO professionals and companies in Kolkata and surroundings. I have been involved as SEO trainer and faculty in many of the renowned SEO training institutes, across India and also taking corporate SEO interviews on behalf of many companies.

I train on Ethical and White Hat SEO including On Page optimization, Off Page optimization, Blogging, Youtube, Web based Video making and SMO.

Why should YOU learn SEO

• SEO is on demand in IT industry ever than before and this demand is bound to increase in near future and will continue to grow.
• SEO pays good salary as a job or you can make good amount of money working from home as an SEO freelancer. The best part is that the income from doing SEO is recurring, stable and dependable for a secured and safe future.
• SEO is an attractive Job position and the professional growth as an SEO executive or as an independent SEO consultant is huge.
• You will be able to start blogging as your profession. Professional bloggers are making huge income each month just doing blogging and SEO. Please do not think that blogging is very easy or you can make money by doing nothing, definitely you have to learn proper and ethical SEO and how to start and maintain your blog for a decent source of income. Additionally you have to have patience, dedication, trust and have to work smart.
• Youtube is another source of stable and recurring income and by this course you will be able to start your own youtube channel. Not only this you will be learning how to make explainer videos and web based videos for your Youtube channel or for other client companies.
• If you are running a small business or if you are an internet entrepreneur or a bootstrap startup company then you must be hiring SEO and SMO professionals or service companies to promote and boost your ranking on social media sites and Google search engine respectively. But do you know that hiring an SEO freelancer or service company without knowing SEO can create troubles for your business? Today SEO has changed hugely and you should learn ethical and white-hat SEO before on boarding any employee or freelancer or any SEO service company.

12 Best Onpage SEO Factors Which Will Surely Boost website Ranking

Best Onpage SEO Techniques for Better Ranking on SERP

Onpage Optimization and Offpage Optimization are two different parts of overall SEO and generally come at two different stages of Search Engine Optimization. Onpage SEO means the optimization techniques we used to do ON our website or ON a webpage which is being optimized. Depending on the technology (CMS or Blog or customized web application) Onpage Optimization should be done when the website is getting built or the articles are getting written and ideally it should be completed before the launching of the site or posting of a new content.

Offpage SEO is done OUTSIDE of the website once it is live on internet or after we publish a new web content (new URL)

There are many ON Page SEO factors which help to increase the rank of a website or a webpage. In this post we will see what and how to do on page SEO ethically to boost the ranking of a site.

1.  Importance of Page Title on SEO

Page Title is the most valuable and important On-Page SEO factor for a website.

The typical length of Page Title is 70 including everything (alphabets, numbers, special characters, spaces etc.).

All pages within a website should have unique Page Titles with the most important targeted keyword/s for or about that page.

One well optimized Page Title should start with the keyword/s instead of mentioning the keywords in the middle or at the end of the Title.

Use modifiers like best, top, advanced, year, list etc. in your Page Title which will help to rank high on Search Engine Result Page (SERP) and to get better CTR (Click Through Rate).

Concentrate on one topic per page. Do not write similar contents on same topic with same or identical targeted keyword/s or keywords phrase/s on multiple pages page title.
Read Moz article on Keyword Cannibalization.

2.  Optimized Meta Description

Meta Descriptions are the second most important on-page SEO factor after Page Title.

Meta Description plays two different roles on overall SEO. First, if properly and naturally optimized then it will help to get better ranking on SERP for specific keyword/s and secondly if it is well written without any grammatical or spelling errors and if it is appealing and sounds credible then it would deliver better CTR to a website.

Write natural Meta Descriptions mentioning the variation of primary keyword/s (for Bots) and describing the overall page topic (for humans) uniquely within 150 characters.

Each page within a website should have unique Meta Descriptions. DO NOT put duplicate Meta Description on multiple pages.
Check Matt Cutts video on best SEO practice for Meta Description

We can check duplicate Page Title, Meta Description and Meta Keywords at Goole Webmaster tool. On webmaster tool site dashboard click on Site Appearance and then on HTML improvements section we can check if we have any long, short or duplicate Meta tags or Page Titles.