12 Best Onpage SEO Factors Which Will Surely Boost website Ranking
Best Onpage SEO Techniques for Better Ranking on SERP
Onpage Optimization and Offpage Optimization are two different parts of overall SEO and generally come at two different stages of Search Engine Optimization. Onpage SEO means the optimization techniques we used to do ON our website or ON a webpage which is being optimized. Depending on the technology (CMS or Blog or customized web application) Onpage Optimization should be done when the website is getting built or the articles are getting written and ideally it should be completed before the launching of the site or posting of a new content.
Offpage SEO is done OUTSIDE of the website once it is live on internet or after we publish a new web content (new URL)
There are many ON Page SEO factors which help to increase the rank of a website or a webpage. In this post we will see what and how to do on page SEO ethically to boost the ranking of a site.
1. Importance of Page Title on SEO
Page Title is the most valuable and important On-Page SEO factor for a website.
The typical length of Page Title is 70 including everything (alphabets, numbers, special characters, spaces etc.).
All pages within a website should have unique Page Titles with the most important targeted keyword/s for or about that page.
One well optimized Page Title should start with the keyword/s instead of mentioning the keywords in the middle or at the end of the Title.
Use modifiers like best, top, advanced, year, list etc. in your Page Title which will help to rank high on Search Engine Result Page (SERP) and to get better CTR (Click Through Rate).
Concentrate on one topic per page. Do not write similar contents on same topic with same or identical targeted keyword/s or keywords phrase/s on multiple pages page title.
Read Moz article on Keyword Cannibalization.
Read Moz article on Keyword Cannibalization.
2. Optimized Meta Description
Meta Descriptions are the second most important on-page SEO factor after Page Title.
Meta Description plays two different roles on overall SEO. First, if properly and naturally optimized then it will help to get better ranking on SERP for specific keyword/s and secondly if it is well written without any grammatical or spelling errors and if it is appealing and sounds credible then it would deliver better CTR to a website.
Write natural Meta Descriptions mentioning the variation of primary keyword/s (for Bots) and describing the overall page topic (for humans) uniquely within 150 characters.
Each page within a website should have unique Meta Descriptions. DO NOT put duplicate Meta Description on multiple pages.
Check Matt Cutts video on best SEO practice for Meta Description
Check Matt Cutts video on best SEO practice for Meta Description
We can check duplicate Page Title, Meta Description and Meta Keywords at Goole Webmaster tool. On webmaster tool site dashboard click on Site Appearance and then on HTML improvements section we can check if we have any long, short or duplicate Meta tags or Page Titles.