Advanced Offpage Search Engine Optimization training in Kolkata and Howrah
What is Off Page SEO? OffPage SEO is the 2nd part of the overall SEO process (after On Page SEO) where you concentrate on working mostly outside of your website (being optimized) like link-building, reputation management, article marketing, social or business blogging, networking etc.
Today Offpage SEO is not only limited into
inbound or back link building, rather it is more like ORM (Online Reputation
Management) across the internet. One good and natural off page SEO is a
continuous job but relatively easier but time consuming than onpage Optimization.
The problem is most of us think that
offpage SEO is link building by hook or crook and there we all destroy our over
all time, energy and money. Most of the SEO training institutes in Kolkata are doing the
same old book, copy paste kind of job and teaching their students the same
robotic link building methods. But seriously, things have changed dramatically
on SEO over last few years. Now Search Engine Algorithm or Bots are more like
humans and they love the natural and human things.
Now what is inbound links or backlinks
or external links, these are the links (URL) which are originating outside your
entire website and pointing towards your website or any of your website inner
page (deep linking).
Why authority external or inbound links are important for effective offpage SEO
First of all we should understand that
why good quality inbound (Back or external) links are important for good ranking
on Search Engines. The answer is quiet simple, think offline and logical, think
yourself as a company, the more people know about your company or products or
services the more you are popular and hence doing more business. In online
arena the same thing is happening where the links (not only quantity but
quality first) decide your popularity over internet and to Search Engine’s Ranking
as well. Now again go back to the same assumption and behave yourself as a
company, now think if one reputed and eminent personality of your locality or
your country knows you then that is much more effective for your popularity
than 100s of general people know you. So the quality matters more than the
quantity. Same conception is there on Off-Page Optimization, where we should
get good quality, authority links (popularity) gradually, ethically and
naturally.
Now suppose there are three persons A,
B and C. A is running a business, B has purchased something from A and B is
very happy with that product of A. C is another person who is looking for the
same type of product which B recently purchased from A. Now C asked B about it
and B happily recommended A to C. Think, if the whole conversation between B and C
happened online then B must share A’s website link to C to recommend it and thus B is
creating a natural link for A (without A’s direct involvements).
This is how Offpage link building
should work ideally. But this is practically impossible today, so we build our
own inbound links without waiting for another person to create our links on
internet. But this self link building should be natural, ethical and
authoritative.
In our training on Off Page SEO in Kolkata we teach our students the natural and ethical ways to build links and
not only we teach link building techniques but also we train them about how to
create, scale and maintain the overall link reputation or popularity on
internet for different type businesses.
We are jotting down some of the very
general Off Page SEO procedures.
§ Understanding
different unethical SEO procedures and how to avoid them.